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Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts

12 December 2013

WestJet Christmas Miracle: real-time giving

This is how every company's PR must roll. :) By far, this is my favorite videos about companies doing it right for their customers and of course, for their branding, image and PR.

I will remember WestJet and hopefully, I get to fly with them to feel how they value their best assets, the customers and the staff.

Please watch and prepare to be teary eyed.





28 November 2013

Why Is Online Reputation For Business Important?

The way the public perceives you can become your reality whether or not these perceptions are based upon the truth. Because of the expansive information that can easily be found on the internet about any person or business, online reputation management is an approach that is advantageous for most people. Regardless of the extent of your popularity in the media, managing your online reputation can protect your personal information from intruders as well as ensure that no one has the ability to publish unwanted information about your personal life or business on the internet. 

Your reputation is brought into existence when others make conclusions about you based upon hearsay, photo perceptions and the written word. Any person or company can sell information about you to others, publish videos that may intentionally or inadvertently expose information about you, and publish written opinions based upon a topic that incorporates your personal life or profession. Social media also enables people to share their insights and opinions regarding what they view and read on the internet. This information can have a spiraling effect that can transform into embarrassing false perceptions about a person, especially when anyone from around the world can view this information and publish comments in a matter of seconds. The effects may not only represent your character in a negative way, it can also inhibit your ability to move forward in your career. Every person and business has the right to protect their online reputation, and companies, such as Reputation.com provides the framework to help anyone gain full control over what information is published on the internet. 

Many companies are investing into online reputation management to protect their company brands and maintain a positive public reputation. This strategy also helps businesses increase profits, maintain a loyal base of customers, and attract new customers. Individuals in certain professions, such as lawyers, doctors, actors and more are hiring experts to protect their online reputation. Other people are managing their online reputation to protect their identities from telemarketers and identity theft. For instance, the Reputation.com reviews can give you an idea of how a wide variety of individuals and companies in different industries and job professions benefit from maintaining control over how the public perceive them.

When you search your name or company on the internet, the search results will return the most relevant information that includes the name. For instance, if you enter your company name in a Google search engine, you may find a mixture of results, including photos, videos, blog content and comments on social media sites. The top news that relate to your name will appear on the first page of search engine results, and the following pages may include vague data regarding sites that include your name. Also, there are many companies that list advertisements regarding the search engine results of a particular name. These companies are usually offering to sell information about a person. 

There are many facets to managing an online reputation. You can conceal information about your personal data, such as your home address, names of family members, previous jobs or your current profession. You can prevent certain websites from publishing anything about you as well as protect your email address, telephone number and postal address from solicitors. Companies can monitor online reviews about their products and establish a firm social media presence. 


11 February 2013

Suaveng Ahit, Gwapong Schick Barangay Tour Launched



Looking and feeling good is not just about taking care of yourself; it’s about caring for the things around you and the world you live in. This is precisely what razor brand Schick strives to promote with its ongoing Suaveng Ahit, Gwapong Schick Barangay Tour.

As one of the most trusted personal grooming brands for both men and women, Schick goes all out in pushing its advocacy by reaching out to their valued patrons. Through this project, the brand hopes to continue its goal of imparting positivity and self-confidence not only on a personal level but on the community scale.

The tour got off in on a rousing start last December when the caravan rolled into Salamalabanan Subdivision in Imus, Cavite, where the group initiated different activities focused on engaging and educating the community on proper physical grooming, healthy and active lifestyle, and community awareness.

The project was well received and garnered positive feedback from the community—something that Schick hopes to replicate in other locations within the metro. “We could not have asked for a better start to this tour,” says Claire Guevara, Schick senior brand manager. “The Salamalabanan community here in Imus, Cavite was very gracious and receptive to what we were trying to accomplish as a brand. We greatly appreciate the effort and the participation put forth by the community and we hope that the same goes with our next destination.”

The tour will continue to visit designated locations throughout 2013, including communities around the area of Caloocan, Muntinlupa, Antipolo and Quezon City. As part of the brand’s continuing mission to make people feel good both inside and out, the tour’s initiatives include activities such as giving free shaves and haircuts to residents, as well as conducting clean-up drives that help encourage community awareness of health and safety among the youth.

In the first leg the tour also hosted competitions that included a three-on-three basketball game, a free-throw and half-court shootout, as well as a dance showdown, all of which promoted good sportsmanship and camaraderie within the community. The winners and participants received cash prizes and gift packs from Schick.

The group stayed true to its promise of reaching out to the grassroots level. Together with celebrity host Regine Tolentino, the caravan visited tricycle terminals, groceries, and sari-sari stores and immersed themselves in the community while handing out free Schick products.


Watch the video and watch out for the Schick Suaveng Ahit Gwapong Barangay Tour Leg!





For more information on other tours, prizes, and promos, visit Schick’s website (www.schick.com.ph) or connect with the company via Facebook (facebook.com/schick.ph).

Contact Persons:



Air B.Urquiola                                                             
Business Unit Director                               
Telefax: 725-0237     
Telephone: 470-8535   
Cel: 09178328572     
        0922-8599216             
E-mail: raburquiola@teamprcinc.com                                  
                  airquiola@yahoo.com                               

Alvin A. Marayan
Media Relations Officer
Telefax: 725-0237
Telephone: 470-8535
Cel: 0927-5116385
        0922-8599213
            alvin_marayanprc@yahoo.com


Faye D. Marcelino                                                         
PR Consultant                          
Telefax: 725-0237
Telephone: 470-8525
Cel: 0933-1598929/0906-5839863
E-mail: fdmarcelino@teamprcinc.com
fdmarcelinoprc@yahoo.com







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