5 Tips to Successfully Market Your Blog on Facebook

Using social media – particularly Facebook – to promote your blog can be a really effective way to grow your web traffic and increase readers. While posting your latest blog entry is definitely an essential part of the process, there may be other ways that you can harness social media to build a strong brand.

Photo not mine

1. Start Conversations

Turn your Facebook profile into an engaged, captive community by posting statuses and pictures that encourage your audience to talk not only with you, but amongst themselves. The conversation starters can be serious or frivolous or a combination of both depending on what suits your own brand better. Conversations aren't one sided exchanges – so make sure you join in the chat too.

2. Have A Strategic Plan

An integrated marketing and communications strategy is an essential business tool. Social media activity and campaigns should be part of your overall marketing plan and have goals, measures and outcomes associated with each platform. If you're not sure where to start, consider contacting a full service digital agency like Market Smartly.

3. Share Archived Content

As your audience grows, on both your blog and social media, there is a real opportunity to highlight some of your previous posts to your new readers. Some of the biggest blogs in the business have found that their monthly Facebook reach is now significantly higher than their website visitors, so reposts of relevant articles from the archives can help convert your social media followers to website traffic and keep them engaged.

4. Use Responsive Design

Mobiles and tablets use is on the rise – in fact, it is anticipated that they are quickly going to eclipse desktop and laptop as the primary way people access the internet and are already the dominant social media medium – so being “mobile friendly” isn't enough. It is essential that your blog or website loads quickly and above all else has functionality on any device so that when your followers click your links, they can read your post and comment/interact with your page.

5. Post Relevant Content Often

The Facebook news feed moves quickly so only checking into your page once or twice a week may not be enough to capture the attention of your audience. Multiple posts a day are recommended for maximum impact and engagement. Make sure you vary what you're putting out and have a balance between your own content, topical conversation starters and other fun or relatable pictures, stories or memes.

Knowing how to best utilise each social media platform to get the results you want can be confusing but one of the most important things to remember is to be strategic, but also to be yourself. The interactive, highly personal nature of Facebook makes it a great way to not only share your latest content, but also share part of your personality and have some fun with the people you're trying to connect with.

What’s your best tip for growing your blog’s brand on Facebook?

Helping A Friend In Business

I am starting to hone my skills in marketing because one day, you'll never know when I will need the skill to come handy. Of lately, I have been helping a friend market her products and so far, I have yet to understand how the earning scheme works to be able to convince a lot of interested parties to really sign up.

One thing that I thought of is making presentations or sending out teasers in the form of flyers or brochures to others so we can tap their awareness about the business and the products. If this happens, all I need is scout an affordable wholesale brochure printing company to produce the flyers or brochures.

It's very interesting that I am getting my hands on marketing. I'm not really that savvy with the techniques and closing sales but it won't hurt to learn a few tips and tricks now so that when I finally venture on my own business as my next source of income, I may be able to apply what I have learned.

How Marketing Can Improve Your Business

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If you’re a business owner then you’re probably already familiar with the concept of marketing, but perhaps you’re still wondering why you hear about it day in and day out when it comes to advertising and growing your business? Here are a few main ways in which marketing can improve your business and lead to greater success.

Increase Your Reach

A well-planned and well-executed marketing strategy can increase the reach of any advertising or promotion done by your business. This means that you’ll be increasing the amount of people that your marketing efforts manage to reach and hopefully improving the overall value of your advertising and promotional efforts. Increasing the reach of your advertising means for every dollar spent, you’ll be reaching more people and getting greater bang for your advertising buck.

Accurately Pin-Point Your Target Market

Your marketing strategy should include a thorough analysis of your target market and how best to reach them. You’ll be able to pinpoint when and where you should concentrate your efforts, allowing you to more accurately pin-point your target market and reduce “wasted reach” which translates to wasted money.

Grow Your Client Base

Marketing effectively will grow your overall client base, increasing sales which also generally leads to a wider spread of word-of-mouth advertising. Your marketing strategy should be an investment in growing your business through its customers and their needs. Providing for their needs and maintaining a high level of service, in line with your marketing plan, will ultimately lead to continual growth of your client base and your business. As your business grows and your client base evolves, your marketing strategies should be able to adapt.

Generate Leads

As you extend your reach and grow your client base, you’ll also be generating business leads to follow up on throughout the year. Collecting contact information of past and present customers, potential new customers and leads recommended by your current customers will all provide you with a valuable resource of potential future sales if followed up correctly.

Build Customer Relationships

New customers aren’t the only goal – an effective marketing strategy will help you generate repeat business, which will build customer relationships with your business. The more contact the customer has with your business and your brand, the stronger this relationship and the more likely that you’ll be able to encourage loyalty and build customer trust. This is incredibly valuable for growing a successful business.


To get a head start in developing and executing your own effective marketing strategy, get in touch with Market Smartly for the best support and guidance in marketing your business.