How Printed Advertising Still Has Potential Benefits

For businesses both big and small, there is a lot of pressure to make their businesses known by online advertising. People have an almost constant ability to be online, with tablets, smartphones, and laptops that are easy to carry and have access to Wi-Fi, giving businesses the chance to reach a global audience at any time. But does this mean a business should forget about print media? Not necessarily. Print media still has benefits. So why exactly should you be contacting a Pittsburgh printing company?

The Question of Credibility

You have probably exasperatedly stood in line behind one, have been one yourself, or have perhaps watched a reality show featuring an extreme case of the crazy coupon lady. While she may have found many of the coupons online, you will find that usually the majority still comes from printed ads. Many stores have become slightly more lenient about accepting Internet coupons, but at one time there were few that did. This is because while the Internet offers a wide variety of information at a click of a button, not all of that information is always factual. This stands for ads as well. You have all seen the banners that pop up on the screen proclaiming that you are the lucky visitor who wins the free iPad, but very few people actually click. Why? Because more than likely it will turn out to be spam or even potentially result in a virus on your computer. A printed ad, on the other hand, feels more substantial and valid, and more often than not, is actually true. Research studies have shown that consumers tend to give a trust rating of 65% to print media, while around a 25% rating to online media. For most consumers, the printed word still holds more credibility than the other media options.

Physical Aspect

Part of the trustworthy feeling from print media comes from its tangibility. The ad is a physical object, and one that can be kept. While online ads can potentially be bookmarked or kept in an email, most appear on websites that are visited for a short time. A printed ad, however, can lie around the kitchen for months. It can also be passed on to friends or family, and used to target a specific audience. Printed ads also provide more room for information, logos, and attention-getting graphics without the need for scrolling. In the end, the most successful advertising will combine a balanced mixture of online and printed advertising from a Pittsburgh printing company to reach a wide audience. In fact, you can begin by adding QR codes to your printed ads that allow a customer to scan with a smartphone and be taken to your website.

My Printcopia Giveaway Winner's Prize

Darlene Demell is the lucky recipient of the 16 x 20 print canvas from the recently concluded Printcopia Giveaway here in my blog.

The prize was originally 8 x 10 as promised by the sponsor. However, there was a slight change in the shipping policy of Printcopia after the giveaway went live. Unfortunately, Canada was no longer part of their free shipping and the winner happened to be from Canada.

I am very grateful for Printcopia because they listened to my plea to let this one pass. Since it was an agreement anyway when I did the giveaway that Canada was part of the free shipping. Exchanges of email went back and forth. I even went as far as sending money to Darlene so she could claim her prize because she was the rightful winner and really promoted the giveaway. To cut the story short,  Printcopia agreed to ship it to her for free and what's more nice about Printcopia is that they upgraded the prize to 16 x 20!  I am very happy with the outcome and everyone's happy.

Here is Darlene's post about her prize from Printcopia. Please visit her site to read the full story.

Photo credit: Darlene Demell

Thanks Darlene and to all the promoters and joiners of the Printcopia Giveaway! I owe the success of the giveaway to all of you.

Thanks Princtopia for the beautiful memories in canvas!